Showcase of my design journey & evolution
My unique, multidisciplinary background as a Product Designer, Product Strategist & Engineering Enthusiast.
PRODUCT DESIGNER 🧑🎨
In my last 4 yrs. of relevant industry exp, I've learnt a lot - from increasing retention metrics for B2C apps to solving complex problems for B2B SaaS products.
I absolutely love collaborating with Devs, PMs, QAs & Analysts during this Product Development Cycle.
PRODUCT STRATEGIST 📈
I'm a data-inspired designer. Design is not art, design is for a purpose & to solve a problem with an impactful solution, it needs to be measurable. Thus, whether it’s revenue, retention, market share, or long-term sustainability, I’m driven by outcomes and results.
Working very closely with my product folks, I've learnt the finding the right balance between diff. stakeholders very closely, taking quick decisions & thinking holistically.
ENGINEERING ENTHUSIASTS 👨💻
Having graduated with a bachelors degree in ECE from JIIT, Noida, my breadth and understanding of code goes beyond basic HTML/CSS.
Since I've lived and walked the life of a developer, I naturally collaborate with engineering because I speak and understand their language.
EXPERIENCE
Jul 2024 – Present
Innovaccer
Product Designer 2
Co-owning design initiatives for Healthcare Intelligence Platform, Innovaccer's in-house enterprise data platform for healthcare use-cases, thereby increasing efficiency for 300+ data engineers and analysts across 80+ healthcare organisations
Oct 2023 – Jun 2024
Apna
Product Designer 2
Launched 'Community 2.0' - Redesigning the older community 1.0, thereby changing the product offering from 'network-first' approach to a 'skill-first' approach
Community 2.0 under my design ownership, in just 3 months achieved a 30% share of Apna app's MAU
Launched 'Creator Dashboard on Web', an internal content management platform for Influencers & CommunityOps for managing 100+ Live communities on 'Community 2.0'
Jul 2022 – Sep 2023
Launched 'Job Applications on Web' - increasing the conversion rate of users from 0 to 1 lakh+ users/ day to apply for jobs on Apna even from web
Re-designing the Apna main website thereby reaching the TOFU of 10 lakh+ users/day.
Oct 2021 – Jun 2022
Betaknot
Founding Product Designer
Launched 'Job Applications on Web' - increasing the conversion rate of users from 0 to 1 lakh+ users/ day to apply for jobs on Apna even from web
Re-designing the Apna main website thereby reaching the TOFU of 10 lakh+ users/day.
Initiated six 0-1 initiatives for the Feed product of the org, thereby significantly contributing in the feed retention metric of the product.
Oct 2020 – Jun 2021
Apna
Product Design Intern
Led the design system documentation for 2 of the major chapters - UX writing (detailing conditions, details & copy tone) & the interaction design standard for the customer-facing app.
May 2020 – Aug 2020
ProdX
UX Design Intern
ProdX was an early stage design agency based out of Noida, India.
Worked on a live client project for DarDoc, a Dubai based health-tech startup in designing software for their their Operations Management portal.
A great learning experience for getting a hands-on experience in applying interaction principles.
EDUCATION
2020 - 2022
Masters in Design (Visual Communications)
School of Planning & Architecture, Bhopal (Institute of National Importance, Govt. of India)
2016 - 2020
Bachelors in Technology (Electronics & Communication Engineering)
Jaypee Institute of Information Technology, Noida (Deemed to be University)