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Re-designing Recharge Qatar's Leadership
Analytics Dashboard

My Role

Lead UX Consultant (Freelance) — Product Strategy, User Flows, Prototyping, Visual Design

Team

Vidyut Singhal, UXD
Shikhar Sharma, PM
Kamran Khan, SDE

Overview

Ooredoo, one of the leading telecom company of Qatar, needed a BI tool for its everyday business. 'Recharge Qatar', it's in-house tech partner came up with a solution - 'Recharge 365'

The developed tool had significant UX issues which needed to be solved before sharing it with Ooredoo's clients & partners. This is when I was consulted to help them solve those UX issues.

Thus, this project talks about the journey of re-designing the 'Recharge Qatar's Analytics Dashboard' & learning the most important lesson of dealing with 'not-so-easy' clients.

About Recharge Qatar

About 'Recharge Qatar'

Recharge Qatar, commencing its Qatar operations in 2008, is today positioned as the leading IT Solutions and Services Company in Qatar. It provides end-to-end solutions and services in categories of IT & Telecom products to over 10 international brands in Qatar, including Ooredoo.

About 'Recharge 365' tool

Recharge 365, the BI tool was designed to help both the leadership team at Ooredoo & its clients/ partners the analytics support they needed for their business (sales, inventory, reports etc.)

Ooredoo had 15+ digital product offerings, distributed by its 7 distributor companies across 100+ retailers, serving across Qatar in 10+ cities. Thus, there were 3 primary categories for the platform to track.

The platform not only gives an analytical insight of the business, but also helps generate a customisable executive reports that were required to be presented to its leadership teams.

Our Objectives

How might we offer a scalable design for its range of customisation options that were to given for filtering

Create a design system for the product keeping the brand guidelines of the parent brand intact

Challenges & Learnings

We faced significant challenge in understanding the mental model of the end user

Even after 3 rounds of changes in the user flow, we're still facing issue in the 'Report Generation' flow

We faced significant challenge in understanding the mental model of the end user

Even after 3 rounds of changes in the user flow, we're still facing issue in the 'Report Generation' flow

We faced significant challenge in understanding the mental model of the end user

Even after 3 rounds of changes in the user flow, we're still facing issue in the 'Report Generation' flow

The client needed customisation on the granularity of the KPIs shown at every level

Incorporating last-moment changes based on the Ooredoo's partners' feedback, we often had to go against the design system on the layout

The client needed customisation on the granularity of the KPIs shown at every level

Incorporating last-moment changes based on the Ooredoo's partners' feedback, we often had to go against the design system on the layout

The client needed customisation on the granularity of the KPIs shown at every level

Incorporating last-moment changes based on the Ooredoo's partners' feedback, we often had to go against the design system on the layout

The client was too consious of its branding

Had been given a chance, they wanted to overflow the dashboard with their logo & branding, even if they had to go against the rule of 'Visual Coherence'

The client was too consious of its branding

Had been given a chance, they wanted to overflow the dashboard with their logo & branding, even if they had to go against the rule of 'Visual Coherence'

The client was too consious of its branding

Had been given a chance, they wanted to overflow the dashboard with their logo & branding, even if they had to go against the rule of 'Visual Coherence'

Not everything you designed would make it to production, and that is fine. Take all the learnings you can.

Successfully dealing with complex clients depends on how gently we challenging their self-beliefs & produce solutions that gives them confidence that we're on their sides

Not everything you designed would make it to production, and that is fine. Take all the learnings you can.

Successfully dealing with complex clients depends on how gently we challenging their self-beliefs & produce solutions that gives them confidence that we're on their sides

Not everything you designed would make it to production, and that is fine. Take all the learnings you can.

Successfully dealing with complex clients depends on how gently we challenging their self-beliefs & produce solutions that gives them confidence that we're on their sides

Intrigued? Want to see more…?

Since this project is covered under NDA, please reach out to me personally if you have any questions regarding my work.

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